1 Hotels, also part of the SH Group, is one of the most innovative brands within the hospitality industry. The overall philosophy of the brand is to interlink the hospitality industry with the rejuvenation of the environment. A relatively new addition to the hospitality world, 1 Hotel exploded onto the scene in 2015 with its first property in South Beach, Miami USA. From this point 1 Hotel would propel itself to multiple destinations across the USA as well as Mexico, Australia and China.